Toyota Motor Philippines Corporation (TMP) remains committed to be an active corporate citizen through its contribution to poverty alleviation and nation building through community development. TMP, through its social and humanitarian arm – Toyota Motor Philippines Foundation (TMPF), and in partnership with the City Government of Santa Rosa and Gawad Kalinga (GK) Community Development Foundation1 , donated Php20 million to commence construction of houses at the Toyota-City of Santa Rosa-Gawad Kalinga Village Project site.
 
 
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Article 1
Toyota Motor Philippines
supports housing construction
in the Philippines

Article 2
Further Automotive Trade
Liberalization talks in
the Asia-Pacific Region

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After several years of painstaking effort from the stakeholders and the eventual realization of the project beneficiaries, the project took off with the signing of Memorandum of Agreement in February 2012. The project is expected to be completed by the end of 2013.

The project consists of 4 phases, totaling 160 housing units at 32 square meters per unit. The land, provided by the City of Santa Rosa, is located at Brgy. Pulong Sta.Cruz, Santa Rosa City, Laguna and measures around 8,000 sq.m. In order to obtain their dream house, beneficiaries are required to render 2,500 hours of volunteer work.

According to Mr. Ronald Gaspar, Coordinating Manager of TMP Foundation, “There were many challenges facing the completion of the project. Some of the beneficiaries were unable to fulfill their commitments due to various reasons. Nevertheless, most beneficiaries see the value of owning their own houses. They help each other and even extend their volunteer hours.”

In November 2012, TMP donated an additional Php2 million to the project during the staging of the 15th Toyota Classics2. The fund will be used to build a multi-purpose hall, which will serve as a venue for community assemblies, seminars and livelihood training programs, as well as various learning activities for the children of the beneficiaries. “With the continuous guidance of our development partner, Gawad Kalinga, who will live with the community even after the project turnover, we will help the residents become good citizens of the country and become productive members of society,” Mr. Gaspar added.

According to TMP president Michinobu Sugata, “There is no more opportune time than this year, 2013, as Toyota is celebrating its 25th year in the Philippines. This project is our way of giving back to the society which gave us so many opportunities for business growth.”

This CSR initiative is aligned with the Philippine government’s thrust in public-private partnership, helping communities become productive and progressive. It is also aligned with Toyota’s direction of empowering its immediate community, enabling them to contribute to the economy of Santa Rosa, Laguna. Moreover, it is aligned with Toyota’s direction of involving the Toyota Network (TMP, Dealers, Suppliers) during the actual construction of houses, thus creating awareness and encouraging active participation from members of the Toyota Team.

TMP aims to contribute to the sustainable development of the society through its corporate social responsibility activities and hopes that other companies will follow suit.

1Gawad Kalinga (GK) Community Development Foundation is a NGO organization, refer: http://www.gk1world.com/
2Toyota Classics is a fund-raising event conducted by Toyota.
 

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