Perodua Road Safety Campaign in Malaysia Perodua, a Daihatsu joint-venture company in Malaysia, launched the Road Safety Campaign in October 2017. This five-year safety project is aimed at educating its employees and the public on the importance of abiding by basic road rules.

Below are the highlights of the Perodua Road Safety Campaign for fiscal year 2019.


Brief Report on the 20th Meeting of AEM-METI Economic and Industrial Cooperation Committee (AMEICC) Working Group on Automobile Industry (WG-AI)

Perodua Road Safety Campaign in Malaysia



1. Internal Safety initiatives

June 2019 saw Perodua hold a balik kampung flag-off ceremony for its staff travelling to their hometowns for Hari Raya Aidil Fitri. Lots of motorists fill the roads in Malaysia during festival seasons, typically leading to a higher number of road accidents.

During the ceremony, high-visibility safety vests were given out to staff motorcyclists and all employees were reminded to take extra care on the roads.

The safety vest distribution was part of the internal Smart Riding Educational Programme, under which all staff must wear the safety vests provided when riding to and from work.

This programme aims to educate Perodua staff on how to ride safely in various conditions based on the Kiken Yochi concept – IPDA (Identify, Predict, Decide and Act).

Also under the programme are refresher courses that staff motorcyclists have to undergo once every two years, along with theoretical and practical tests they must pass to be allowed to park their bikes at designated areas near the buildings.

Staff are also constantly reminded of the Perodua Road Safety Campaign’s four pillars – wear seat belts, use turn signals, secure children in child seats and do not use mobile devices when driving – and to always practice Kiken Yochi.

2. External safety initiatives

In May 2019, Perodua played an active role in the launch of the Malaysian Government’s national-level Hari Raya road safety campaign.

At the event, the company gave away 10 GearUp ISOFIX Child Car Seats as part of its on-going child seat campaign, ran its Tweckbot vehicle inspection service and continued to spread the safety message to all who visited its booth.

Tweckbot is Perodua’s long-running complimentary 50-point vehicle inspection service that aims to promote the importance of checking one’s vehicle regularly. It offers free vehicle inspections at specified times and locations all year round.

The use of child seats in vehicles became mandatory in Malaysia from 2020, and ahead of that, Perodua ran targeted educational and awareness online campaigns in the run-up to Hari Raya to promote child seat usage. The company also offered its GearUp ISOFIX Child Car Seats at promotional prices during this time.

Perodua continued its safety push after Hari Raya by hosting the launch of PERKESO (Social Security Organisation)’s National ‘Safe Driving to Workplace’ Campaign in July 2019.

PERKESO trainers delivered a talk to some 150 Perodua staff, including 40 of its trainers, on topics such as Kiken Yochi, careful driving and the importance of checking the condition of one’s vehicle regularly.

3. Perodua SMART Safety School (Children) Programme

Perodua is beginning its SMART Safety School (Children) Programme, which aims to educate school children on road safety and the dangers of bad road habits. Perodua believes early education is the best way to inculcate the correct mindset and produce better future motorists.

With this in mind, Perodua has developed a sustainable educational programme with long-term impact based on methodology below, in cooperation with key local authorities.
Note : MOE – Ministry of education, PPD – Pejabat Pendidikan Daerah (District educational office), PDRM – Polis Diraja Malaysia (police), JKJR – Jabatan Keselamatan Jalan Raya (Road Safety Department), MKJR – Majlis Keselamatan Jalan Raya (Road Safety Council) and PIBG – Persatuan Ibu Bapa dan Guru (Parents and Teachers Association)

So far at this early stage, Perodua has appointed 16 Smart Safety Ambassadors at a nearby school. These children will set an example to their schoolmates and constantly remind them about safety.

Perodua has also painted graphics on the floors in this school to resemble roads, including lane markings, junctions and zebra crossings. The idea is to familiarise school children with road layouts. Future plans include safety talks, seminars and more for older children.

The Perodua SMART Safety School Programme aims to portray Perodua as a caring brand that always prioritizes safety.


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Brief Report on the 20th Meeting of AEM-METI Economic and Industrial Cooperation Committee (AMEICC) Working Group on Automobile Industry (WG-AI)


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